AudienceXpress Proves Brand-Building Power, with Insights from Upwave
AudienceXpress partnered with Upwave, the analytics platform for brand advertising, to analyze 25+ clients’ brand campaigns across multiple verticals. The findings reveal how effectively these brands have been able to drive KPIs—including ad recall, consideration, brand favorability, purchase intent, and more—when working with AudienceXpress.
Analysis results include:
- 100% of the analyzed campaigns had at least one KPI with positive lift
- An optical retailer saw positive lift across the full brand funnel for its target audience, such as +13% for brand awareness, +11% for ad recall, and strong performance among its specific audience segments, including “past eye exam customers” and “previously researched for prescription eyewear”
- A personal finance app achieved positive lift across its three main brand KPIs: ad recall (+10.8%), awareness (+4.3%), and consideration (+4.6%)
Check out the report below for the full insights.
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