Creative Specs

Advanced Linear Specifications

File-based Media: Video Specifications

All files must be named with the ISCI code or AdID of the spot.
All HD spots must have an ‘H’ at the end of the ISCI code or AdID.
ISCI code or AdID names are limited to 12 characters, including the ‘H’ at the end.
File names may not contain spaces, hyphens, underscores, or any other non-alphanumeric characters.
No bars and tone, black, or slate.
15 second spots must be exactly 450 frames.
30 second spots must be exactly 900 frames.
60 second spots must be exactly 1800 frames.

File-Based Media: Audio Specifications

Wave (.wav) file format 48 kHz / 16 bit / Stereo (L R).
No 5.1 Audio

Accepted Video File Formats

SD (NTSC Standard Definition) HD
File Format: QuickTime (.MOV)	File Format: QuickTime (.MOV)
CODEC: PRORES 422 (HQ)	CODEC: PRORES 422 (HQ)
FPS: 29.97	Dimensions: 1920 x 1080
Dimensions: 720 x 480	FPS: 29.97 (59.94 Fields)
Aspect Ratio: (4:3)	Interlaced Top Field First
Pixel Aspect Ratio: NTSC – CCIR 601 (Nonsquare)	Pixel Aspect Ratio: Square
Interlaced Lower Field First	Audio: 48 kHz / 16-bit / Stereo (L R)
Audio: 48 kHz / 16-bit / Stereo (L R)	Note: The combination of SD and HD media within a single campaign is not supported
	SD Compatibility: Client is responsible to design for SD compatibility
	(Clearly identity as “Center-Cut Safe” or “Letterbox”

Digital Specifications

Ad Format: VAST 2.0 (Desktop, Mobile Web, Mobile App & OTT)

AudienceXpress requires a total of four files:

One Mezz file: MP4 or MOV file (required for stitching environments)
Three Multiple MP4 Renditions: High, Medium, and Low (secure HTTPS only)

Video Codec

H.264 – Interlaced video is not accepted.

Frame Rate: 23.98, 25, or 29.97 Based on Native Frame Rate

In order to ingest and fulfill creatives in the most efficient and reliable manner, deliver content in native frame rate and scan mode. AudienceXpress does not accept any preprocessing (i.e. apply Telecine, Inverse Telecine, or scan mode conversion) of creatives. Applying any kind of preprocessing will hinder or degrade the creative renditions and thus, can impact monetization and viewer experience.

Duration

VAST tag cannot rotate various durations within. A separate VAST tag per duration is required

Additional Notes

VAST tags can also include MOV files, but must include a MP4 for reach rendition: High, Medium, and Low. If MP4 is not included for each then the asset will not pass and it must be revised or it cannot run
For TV shows and movies, DDT (day, date, and time) is not allowed
Must not have geo, browser or any other targeting on the third party end
VPAID and Javascript (.js) elements should not be present in VAST tags across mobile app & OTT

MEZZ \| MP4 or MOV	High \| MP4 Only	Medium \| MP4 Only	Low \| MP4 Only
Dimensions / Resolution 16:9 Aspect Ratio 1920×1080 HD or 1280×720 HD, also allow 720×480 SD	Dimensions / Resolution 16:9 or 4:3 Aspect Ratio 1920×1080 HD or 1280×720 HD, also allow 720×480 SD	Dimensions / Resolution 16:9 or 4:3 Aspect Ratio 960×540 or 640×480	Dimensions / Resolution 16:9 or 4:3 Aspect Ratio 640×360 or 416×234
Max File Size 1GB	Max File Size Variable based on bit rate	Max File Size Variable based on bit rate	Max File Size Variable based on bit rate
Bit Rate 15 – 30 Mbps	Bit Rate 3.25 – 5 Mbps	Bit Rate 1 – 1.5 Mbps	Bit Rate 340 – 460 Kbps
Audio (Required) 192 Kbps minimum 48 kHZ sample rate, PCM preferred, ACC accepted. Audio volume should not exceed the volume of the content and must be under -2dB. Must follow CALM compliance loudness average of -24LKFS +/-2.	Audio (Required) 96 Kbps minimum 48 kHZ sample rate, PCM preferred, ACC accepted. Audio volume should not exceed the volume of the content and must be under -2dB. Must follow CALM compliance loudness average of -24LKFS +/-2.	Audio (Required) 96 Kbps minimum 48 kHZ sample rate, PCM preferred, ACC accepted. Audio volume should not exceed the volume of the content and must be under -2dB. Must follow CALM compliance loudness average of -24LKFS +/-2.	Audio (Required) 96 Kbps minimum 48 kHZ sample rate, PCM preferred, ACC accepted. Audio volume should not exceed the volume of the content and must be under -2dB. Must follow CALM compliance loudness average of -24LKFS +/-2.

Required Specifications for All Site-Served Creatives

All creatives will be encoded by AudienceXpress

Ad Format: Desktop, Mobile, OTT, and STB VOD

Quicktime MOV accepted
MP4 accepted

Video Codec

Apple ProRes 422 HQ codec preferred (video bitrate must be at least 800 Kbps)
H.264 codec is accepted (video bitrate must be at least 50 Mbps)
DV codec | DVC Pro NTSC (DV25) or DVC Pro NTSC (DV50) accepted – interlaced video is not accepted

Audio (Required)

Two channels only, PCM preferred, AAC codec accepted, 192 Kbps minimum, Stereo 16 or 24 bit, 48 KHz sample rate, 11KB sample size

Frame Rate: 23.98, or 29.97 Based on Native Frame Rate

In order to ingest and fulfill creatives in the most efficient and reliable manner, deliver content in native frame rate and scan mode. AudienceXpress does not accept any preprocessing (i.e apply Telecine, Inverse Telecine, scan mode conversion) of creatives. Applying any kind of preprocessing will hinder or degrade the creative renditions and thus, can impact monetization and viewer experience.

Dimensions / Resolution

16:9 aspect ratio, 1920×1080 minimum

Duration

0:15 seconds or 0:30 seconds

Max File Size

1GB

Bit Rate

Less than 15Mbps