Extend your reach with AudienceXtn

Deliver your message to the desired audience your campaign has been missing. The new AudienceXtn platform can help you expand your reach across the full media ecosystem.

This new platform helps you target at the national, regional, and local level based on first-party data, exposure data, viewing habits, and more by tapping into the technology, data, and supply you love from AudienceXpress, combined with aggregated data insights from Comcast.

Whether you’re a seasoned advertiser or you’re just dipping your toes into the world of multiscreen TV, let us help you engage with the right audience at the right time.

Complete the form to learn how AudienceXtn can take your advertising to the next level.

Custom audience targeting

AudienceXtn uses precise targeting to reach your desired audience. You can target based on:

First-Party Data
Suppress your first-party data to find net new customers.

Reach Extension
Target households unexposed or lightly exposed to a national campaign.

Viewership Habits
Target audiences that watch specific shows or genres.

Brand Exposure
Target households exposed to brand campaigns and/or competitors' ads.

Sequential Messaging and Retargeting
Target households exposed to a national campaign with the same or new creative.

Benefits

Transparency

Know exactly where and when every spot runs, across all platforms and screens.
See real-time reach and frequency reporting.
Pace against strategic audiences weekly, throughout your flight.
Access detailed insights shared any way you need: unit, app, DMA levels, and more.

Flexibility and optimizations

Optimize against your KPIs weekly.
Rebalance reach and frequency.
Target underexposed and unexposed households.
Retarget exposed households.

Customization

Incorporate your own first-party data.
Create custom audience segments.
Consistently monitor and adjust campaigns.