Insights from AudienceXpress & NCS
AudienceXpress partnered with NCSolutions, a leading outcomes-based advertising company focused on delivering effective solutions for the CPG ecosystem, to analyze TV’s impact on 10 CPG campaigns. The analysis proved that, beyond critical brand awareness, TV is a powerful medium for driving online and offline sales—further proving its place as a full-funnel marketing channel. Key takeaways from the study include a median ROAS of $3.79 and a median direct sales lift of 5% for the analyzed campaigns.
Learn more about NCSolutions and how CPG brands are embracing TV.Download report