TV Drives Lower-Funnel Results for CPG Brands

By: AudienceXpress, September 2, 2022

Insights from AudienceXpress & NCS

AudienceXpress partnered with NCSolutions, a leading outcomes-based advertising company focused on delivering effective solutions for the CPG ecosystem, to analyze TV’s impact on 10 CPG campaigns. The analysis proved that, beyond critical brand awareness, TV is a powerful medium for driving online and offline sales—further proving its place as a full-funnel marketing channel. Key takeaways from the study include a median ROAS of $3.79 and a median direct sales lift of 5% for the analyzed campaigns.

Learn more about NCSolutions and how CPG brands are embracing TV.

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