VAB Webinar: Unlocking Streaming Opportunities for Advertisers

May 24, 2023

During the VAB’s recent Spotlight on Streaming week, AudienceXpress’ Katy Loria joined fellow leaders spanning companies from all corners of the industry for a webinar on “Streaming Opportunities for Advertisers.” The panel discussed the continual growth of ad-supported streaming, including AVOD and FAST services, and how it’s impacting TV advertising strategies.

Key takeaways include:

  • How FAST (free ad-supported streaming TV) platforms are so uniquely positioned to benefit all sides of the trade
  • Advice on how advertisers can ensure they drive strong ROI, even amidst any economic headwinds
  • Best practices for navigating the ever-increasing number of streaming platforms and ad opportunities, including why fragmentation should be embraced as an opportunity to engage with a wider range of engaged audiences