During the VAB’s recent Spotlight on Streaming week, AudienceXpress’ Katy Loria joined fellow leaders spanning companies from all corners of the industry for a webinar on “Streaming Opportunities for Advertisers.” The panel discussed the continual growth of ad-supported streaming, including AVOD and FAST services, and how it’s impacting TV advertising strategies.
Key takeaways include:
- How FAST (free ad-supported streaming TV) platforms are so uniquely positioned to benefit all sides of the trade
- Advice on how advertisers can ensure they drive strong ROI, even amidst any economic headwinds
- Best practices for navigating the ever-increasing number of streaming platforms and ad opportunities, including why fragmentation should be embraced as an opportunity to engage with a wider range of engaged audiences