Following Tubi’s launch in market, the partnership will allow the company to unlock ad spend to support its free streaming content while extending reach for AudienceXpress’ media buyers.
This collaboration marks the first-ever global partnership between Comcast and FOX Corporation, expanding on the relationship that began in 2022 to pave the way for a better ad experience.
AudienceXpress, a Comcast company and premium video media sales house, today announced its exclusive partnership with FOX Corporation’s ad-supported streaming service, Tubi, following its recent launch in the UK market. As the sole external sales partner, AudienceXpress will power the value of Tubi’s ad inventory by driving demand at scale for its premium content.
As part of this strategic partnership, AudienceXpress will utilise its expertise in the CTV space, its deep understanding of the UK and European markets, and its innovative technology offering to connect advertisers and media agencies with Tubi’s diverse audiences, while ensuring the quality of the ad experience. AudienceXpress’ granular audience targeting and seamless, centralised campaign management will be key for Tubi to capture ad spend and compete in a complex and fragmented streaming market.
As the most-watched free TV and movie streaming service in the U.S., Tubi has built incredible momentum with 1.7% of total TV viewing domestically according to Nielsen’s The Gauge and experienced immense growth, now reaching 81M monthly active users. The 100% ad-supported platform is also the leading and fastest growing fully-free, ad-supported, streaming service for movies and TV in Canada, and debuted in the UK this July with over 30,000 on-demand movies and TV episodes.
Tubi engages viewers with a free, personalised streaming experience that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. The service uses sophisticated machine learning to make content discovery surprising and delightful and is committed to a 100% ad-supported model featuring frictionless onboarding and a low ad load. Tubi is available in the UK as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.
Speaking about the partnership, Stefanie Briec, Director, Demand Sales, UK & EMEA, AudienceXpress, said, “The collaboration with Tubi represents a highly valuable addition to our premium publisher marketplace. It will enhance AudienceXpress’ audience targeting capabilities, which in turn, will boost advertising investments on the Tubi platform.
“Utilising our vast knowledge of the CTV space, our extensive industry relationships, and our innovative technology, we will enable advertisers to buy effortlessly across Tubi’s varied range of popular franchises, series, and films in the UK. Our expertise and understanding of UK and international markets makes AudienceXpress the perfect partner to support Tubi with its continued growth.”
“Since we launched in the UK , viewers are responding in a way that’s showing us we’re on track to deliver against our goal of offering UK audiences a brilliantly broad, culturally ambitious streaming experience,” said David Salmon, EVP and Managing Director of International at Tubi.
This collaboration marks the first-ever global partnership between Comcast and FOX Corporation. FreeWheel, a Comcast company and global technology platform for the TV advertising industry, is the primary monetization engine across the ONE Fox enterprise, which includes Tubi U.S. and now Tubi U.K.
FOX also recently announced a newly extended partnership with FreeWheel that will include a proprietary integration between FOX’s AdRise and FreeWheel to further FOX’s dynamic ad insertion capabilities, drive scale, increase access, and provide a more simplified path to premium video ad inventory. Find out more here.
About AudienceXpress
AudienceXpress is a Comcast company that provides market-leading media solutions that allow advertisers to buy premium TV advertising – across all screens – on an audience basis. In today’s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit audiencexpress.com.
About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Media Contact
Sophie Eeles
seeles@freewheel.com