AudienceXpress, a Comcast company and premium video media sales house, and Atomic Digital Design, a leader in immersive ads and augmented reality (AR) experiences, have announced a strategic partnership that is set to transform the online shopping experience.
The innovative collaboration, led by AudienceXpress, will leverage cutting-edge AR technology provided by Atomic Digital Design, through connected TV, to bring the ‘fitting room experience’ directly into the homes of consumers worldwide, increasing both engagement and conversion rates.
By scanning a QR code from video creative on their TV screen, viewers will trigger a captivating and easy-to-use AR experience on an additional screen, for example their mobile phone. This allows them to try on clothes, shoes, accessories, and even make-up virtually, enhancing the shopping experience and bridging the gap between physical and digital retail spaces.
“As pioneers in TV media innovation, we are always exploring new concepts to help brands maintain their competitive edge. The ’try it before you buy it’ experience through shoppable ads not only does this but also increases brand preference and purchase intent,” said Massimo de Magistris, VP Demand Sales & Strategy, International, AudienceXpress. “This collaboration with Atomic Digital Design is more than a partnership; it’s a synergy of two industry innovators coming together to create immersive experiences that resonate with consumers on a personal level.”
“Our mission has always been to push the boundaries of what’s possible in digital advertising, and this partnership with FreeWheel enables us to take our vision to the next level. Atomic’s purpose is to create a new generation of interactive content like ‘Immersive Ads’ and ‘Virtual Tryon Ads’; providing personalised experiences online and on connected TV to increase engagement and conversion rates,” commented Arnaud Marchand, Chief Sales Officer, at Atomic Digital Design. “By combining our AR expertise with FreeWheel’s robust ad platform, we’re not just reaching audiences; we’re engaging them in their own space, redefining the concept of online shopping.”
About AudienceXpress
AudienceXpress is a Comcast company that provides market-leading media solutions that allow advertisers to buy premium TV advertising – across all screens – on an audience basis. In today’s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit audiencexpress.com.
About Atomic Digital Design
Atomic Digital Design is a French company specializing in augmented reality. Founded by Antoine Vu and Gabriel Picard 13 years ago, the company stands out for its expertise in creating augmented reality content and experiences across all communication and marketing channels for advertisers. Today, the company works with prestigious companies all over the world, including Orange, Meta, Adidas, Lacoste, Cartier, Coca-Cola, Dior, Disney, Groupe Renault, L’Oréal, Lancôme, Piaget, Breitling, Yves Saint Laurent … It is one of the world’s leading partners of Snapchat, Meta, Tik Tok and 8th Wall platforms.
Media Contact
Sophie Eeles
seeles@freewheel.com