Changes designed to maximise the potential of Comcast’s global media and technology assets, including NBCUniversal’s Premium Video Content
Media Solutions team offers best in class monetization solutions on a global level, opening new opportunities and greater efficiency for international advertisers and global publishers
Today, Comcast Advertising, the advertising arm of Comcast, announced the expansion of its international business, including a newly launched Media Solutions division, to better align with the evolving needs of global clients and streamline media buying for advertisers across its portfolio of premium inventory.
Internationally, Comcast Advertising’s new Media Solutions team will sell the media solutions previously offered by AudienceXpress (which will now operate under the Comcast Advertising brand), as well as working with premium publishers across the U.S., UK, and Europe, including NBCUniversal’s premium video inventory across streaming, FAST and traditional TV platforms.
FreeWheel, the global technology platform for the premium video advertising industry, is also part of the Comcast Advertising infrastructure and will continue to offer its core monetization technology for premium video publishers, internationally.
Spearheading the growth of Comcast Advertising outside of the US, Thomas Bremond, former SVP & CRO, International for FreeWheel, will take on a new role of Managing Director, Comcast Advertising, International.
“This evolution of our brands signifies our mission to continually strengthen the advertising ecosystem and simplify our clients’ experience,” said Bremond. “In particular, these moves will empower greater collaboration across Comcast, including Comcast Advertising, NBCUniversal, and Sky, which will unlock easy access to powerful solutions using some of the most premium content in the world, at scale.”
Powered by FreeWheel’s technologies, these solutions will allow global advertisers to run multi-market, multi-screen campaigns across traditional TV and all streaming platforms. These campaigns can be targeted by audience or geography and will draw upon the latest available tools to deliver and measure full-funnel results – a growing focus for advertisers of all sizes.
“Our goal is to give advertisers what they have been asking for—the ability to access premium video more efficiently and cohesively, using the most innovative technology and performance-driven solutions in the industry,” said James Rooke, President, Comcast Advertising. “In the U.S., the launch of the Universal Ads platform earlier this year is one example of this. We are excited to talk with advertisers about this new scaled opportunity to easily access the premium video category across the globe.”
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, the company fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. It includes a Media Solutions team that provides a streamlined way for advertisers to build brand relevancy and sustainable business outcomes through multiscreen TV advertising campaigns–powered by the media, data and technology assets of Comcast. Additionally, FreeWheel, its media and technology company, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Advertising, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit comcastadvertising.com to learn more.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on X and LinkedIn.
Media Contact
Sophie Eeles
Sophie_Eeles@comcast.com