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2025 Streaming Uncovered: Marketers plan to increase spend on ad-supported streaming platforms as they seek to boost loyalty and win-back consumers in a challenging economy
Read MoreMedia planners and buyers are hearing a lot about the opportunities inherent in CTV advertising. And for good reason, it’s clear that viewers' video consumption habits have recently trended toward CTV vs traditional linear TV.
Read moreThe global OTT market size was valued at $121.61 billion in 2019 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027 according to Allied Market Research.
Read moreAdvanced TV helps marketers reach their target audiences in more granular ways. Learn more about the different types...
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