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Want to understand more about CTV Advertising? Learn the pros & cons of Connected TV advertising, plus questions to ask a potential CTV partner.
Media planners and buyers are hearing a lot about the opportunities inherent in CTV advertising. And for good reason, it’s clear that viewers' video consumption habits have recently trended toward CTV vs traditional linear TV.
The global OTT market size was valued at $121.61 billion in 2019 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027 according to Allied Market Research.
Advanced TV helps marketers reach their target audiences in more granular ways. Learn more about the different types...