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NCSolutions, a leading advertising company focused on the CPG ecosystem, partnered with AudienceXpress to analyze TV's impact on 10 CPG campaigns.
Want to understand more about CTV Advertising? Learn the pros & cons of Connected TV advertising, plus questions to ask a potential CTV partner.
Unwired Media can be a strategically important solution for advertisers and media buyers. It provides the ability to reach audiences at scale while shrewdly optimizing media budgets.
OTT, or Over-the-Top, is a delivery method, while CTV, or Connected TV, is a device. OLV refers to Online Video. Learn more about OTT vs CTV vs OLV here.
Media planners and buyers are hearing a lot about the opportunities inherent in CTV advertising. And for good reason, it’s clear that viewers' video consumption habits have recently trended toward CTV vs traditional linear TV.