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2024 Advanced TV Uncovered: New research from AudienceXpress - FreeWheel’s premium video sales house - conducted surveys with 500 marketers from FR/UK/IT/DE/SP in August and September 2023.
OTT, or Over-the-Top, is a delivery method, while CTV, or Connected TV, is a device. OLV refers to Online Video. Learn more about OTT vs CTV vs OLV here.
Media planners and buyers are hearing a lot about the opportunities inherent in CTV advertising. And for good reason, it’s clear that viewers' video consumption habits have recently trended toward CTV vs traditional linear TV.
The global OTT market size was valued at $121.61 billion in 2019 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027 according to Allied Market Research.
Advanced TV helps marketers reach their target audiences in more granular ways. Learn more about the different types...