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European Marketers Survey 2024

2024 Advanced TV Uncovered: New research from AudienceXpress - FreeWheel’s premium video sales house - conducted surveys with 500 marketers from FR/UK/IT/DE/SP in August and September 2023.

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CTV vs OTT vs OLV, oh my!

OTT, or Over-the-Top, is a delivery method, while CTV, or Connected TV, is a device. OLV refers to Online Video. Learn more about OTT vs CTV vs OLV here.

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How to Buy Connected TV Advertising

Media planners and buyers are hearing a lot about the opportunities inherent in CTV advertising. And for good reason, it’s clear that viewers' video consumption habits have recently trended toward CTV vs traditional linear TV.

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An Advertiser’s Guide to OTT Advertising

The global OTT market size was valued at $121.61 billion in 2019 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027 according to Allied Market Research.

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Advanced TV, What In-house Marketers Need to Know

Advanced TV helps marketers reach their target audiences in more granular ways. Learn more about the different types...

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