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2024 Cross-Platform TV Advertising Trends: What You Need to Know to Thrive

TV is more dynamic than ever. Discover the key trends we expect to impact media buying and selling in 2024.

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Blog

Unlocking the Secret of Unwired Media

Unwired Media can be a strategically important solution for advertisers and media buyers. It provides the ability to reach audiences at scale while shrewdly optimizing media budgets.

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Blog

CTV vs OTT vs OLV, oh my!

OTT, or Over-the-Top, is a delivery method, while CTV, or Connected TV, is a device. OLV refers to Online Video. Learn more about OTT vs CTV vs OLV here.

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Blog

How to Buy Connected TV Advertising

Media planners and buyers are hearing a lot about the opportunities inherent in CTV advertising. And for good reason, it’s clear that viewers' video consumption habits have recently trended toward CTV vs traditional linear TV.

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Blog

An Advertiser’s Guide to OTT Advertising

The global OTT market size was valued at $121.61 billion in 2019 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027 according to Allied Market Research.

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